Top Bay Area + Santa Cruz Lenders




About C2 Financial

We aim to help families generate wealth by empowering homeowners to make maximum profits when selling their homes. Our team brings together all aspects of home buying and selling to deliver a smooth and unmatched experience.

We deliver a highly customized financial lending solution for our clients to best utilize their homes to meet short-term and long-term goals. Finding the right loan product for each situation involves careful consideration of your needs, finances, and history. We are here to guide you through the process.

Proven Results


in Loans Closed


Families Helped


5 Star Reviews


Ranking out of 40,000 Loan Officers (Scotsman Guide 2022)

6 years in a Row

Voted Best Mortgage Firm (Santa Cruz Sentinel)

20 States Nationally

in Helping Realtors and Clients

Know Before You Owe

 An interactive video and audio podcast hosted by Jim Black. Jim will interview a wide variety of leaders and expert guests, ones you will surely learn from and be inspired by. 

In this new series real estate expert, loan/mortgage specialist, entrepreneur and angel investor Jim Black speaks with leaders so you can “Know Before You Owe”. These are expert level conversations serve to educate and inspire you to make great financial decisions in your life.

Learn from influential leaders from across a variety of industries.

Work With Us

C2 Financial help families create wealth by putting the power back in the hands of homeowners. Their team of wealth and real estate experts provides tailored solutions to maximize profits and find dream homes, ensuring a seamless experience for all clients.

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